A Free Course on Behavior Economics

Co-authored with Dan Ariely

We’ve partnered with Dan Ariely and our friends at Irrational Labs to create a course is for the people who create and build products and services. If you are a product manager, designer or marketer, you are also a choice architect. By understanding human behavior, you can help your users/customers and humans in general make better decisions.

In 22 short, fun and information-packed lessons you will get a brief introduction to interesting research findings from the field behavioral economics. You’ll also get examples on how to best apply these findings to your product or service.